| Author: | Gupta, V. |
| Title: | Implementing a Distribution-Network Decision-Support System at Pfizer/ Warner-Lambert |
| Journal: | Interfaces
2002 : JUL-AUG, VOL. 32:4, p. 28-45 |
| Index terms: | DECISION ANALYSIS PHARMACEUTICAL INDUSTRY DISTRIBUTION DECISION SUPPORT SYSTEMS |
| Language: | eng |
| Abstract: | To manage a large-scale distribution network effectively, a firm must have a well-constructed and well-maintained decision support system (DSS). A strong DSS can facilitate effective short-term and long-term decision making. The authors constructed a decision-support system (DSS) to help the distribution network of Pfizer/ Warner Lambert to plan its operations. Using OR tools, databases, programming languages, and spreadsheets, this system supports decisions concerning daily operations, annual planning, and long-run strategic planning. This DSS improved the firm's ability to make rapid, better- informed decisions in many different areas of distribution and supply chain ranging from individual customer deliveries to long-term manufacturing location and technology. |
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