| Author: | Goldman, A. Ramaswami, S. Krider, R. E. |
| Title: | Barriers to the advancement of modern food retail formats: theory and measurement |
| Journal: | Journal of Retailing
2002 : VOL. 78:4, p. 281-295 |
| Index terms: | CONSUMER BEHAVIOUR FOOD INDUSTRY RETAIL INDUSTRY HONG KONG |
| Language: | eng |
| Abstract: | The authors present a framework to analyze limitations to market share growth of retail formats based on diffusion across consumer segments and by product category. They then propose a measurement approach, based on consumer surveys, that quantifiesthe impact of these processes on supermarket market share. Food retail modernization is then examined in Hong Kong by this approach for two points in time. |
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