| Author: | Chen, Y. Iyer, G. Padmanabhan, V. |
| Title: | Referral infomediaries |
| Journal: | Marketing Science
2002 : FALL, VOL. 21:4, p. 412-434 |
| Index terms: | Internet Price discrimination Retailing |
| Freeterms: | Referral services |
| Language: | eng |
| Abstract: | An interesting phenomenon has been the emergence of "infomediaries" in the form of Internet referral services in many markets. These services offer consumers the opportunity to get price quotes from enrolled brick-and-mortar retailers and direct consumer traffic to particular retailers who join them. This paper analyzes the effect of referral infomediaries on retail markets and examines the contractual arrangements that they should use in selling their services. |
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