| Author: | Weerawardena, J. |
| Title: | Exploring the role of market learning capability in competitive strategy |
| Journal: | European Journal of Marketing
2003 : VOL. 37:3-4, p. 407-429 |
| Index terms: | Competitive advantage Innovation Learning Marketing Strategy |
| Language: | eng |
| Abstract: | This paper examines the role of market-focused learning capability in organizational innovation-based competitive strategy. The paper contributes to the strategic marketing theory by developing and refining measures of entrepreneurship, market-focused learning capability, organizational innovation and sustained competitive advantage, testing relationships among these constructs. |
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