| Author: | Puledran, S. Speed, R. Widing II, R.E. |
| Title: | Marketing planning, market orientation and business performance |
| Journal: | European Journal of Marketing
2003 : VOL. 37:3-4, p. 476-497 |
| Index terms: | Company performance Market orientation Marketing concept Planning |
| Language: | eng |
| Abstract: | This study examines the relationships between marketing planning, market orientation and business performance. The authors explore conceptually how linking the behaviors of marketing planning with the values of market orientation might be expected impact on business performance. |
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