Author: | Horvath, P. Stark, H. |
Title: | Controlling für das Marketingmanagement. |
Journal: | Marketing: Zeitschrift fur Forschung und Praxis
1982 : AUG, VOL. 4:3, p. 183-194 |
Index terms: | MARKETING MANAGEMENT CONTROL |
Language: | ger |
Abstract: |
SCIMA
Author: | Horvath, P. Stark, H. |
Title: | Controlling für das Marketingmanagement. |
Journal: | Marketing: Zeitschrift fur Forschung und Praxis
1982 : AUG, VOL. 4:3, p. 183-194 |
Index terms: | MARKETING MANAGEMENT CONTROL |
Language: | ger |
Abstract: |