Author:Horvath, P.
Stark, H.
Title:Controlling für das Marketingmanagement.
Journal:Marketing: Zeitschrift fur Forschung und Praxis
1982 : AUG, VOL. 4:3, p. 183-194
Index terms:MARKETING MANAGEMENT
CONTROL
Language:ger
Abstract:
SCIMA record nr: 24463
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