| Author: | Young, S. Ott, L. Feigin, B. |
| Title: | Some practical considerations in market segmentation. |
| Journal: | Journal of Marketing Research
1978 : 3 AUG VOL.15 p.405-412 |
| Index terms: | MARKET RESEARCH MARKET SEGMENTATION |
| Language: | eng |
| Abstract: |
SCIMA