Author: | Wöber, K. W. |
Title: | Information supply in tourism management by marketing decision support systems |
Journal: | Tourism Management
2003 : JUN, VOL. 24:3, p. 241-255 |
Index terms: | Tourism Information systems Decision support systems |
Language: | eng |
Abstract: | The importance of information and efficient information management is steadily increasing due to the evolution of new technologies and high-capacity storage media but also because growing market dynamics raise information needs. The article provides insights into s successful implementation of a MDSS in tourism. |
SCIMA