| Author: | Kalika, M. |
| Title: | Perception et m`morisation des campagnes promotionnelles dans la distribution = perception and memorization of promotional campaigns in distribution. |
| Journal: | Revue Francaise du Marketing
1982 : JUL-SEP, 90, p. 67-87 |
| Index terms: | SALES PROMOTION PRICE CUTTING ADVERTISING EFFECTIVENESS CONSUMER ATTITUDES DISTRIBUTION |
| Language: | fre |
| Abstract: |
SCIMA