| Author: | Fell, D.R. Hansen, E.N. Becker, B.W. |
| Title: | Measuring innovativeness for the adoption of industrial products |
| Journal: | Industrial Marketing Management
2003 : MAY, VOL 32:4, p. 347-353 |
| Index terms: | SEGMENTATION INDUSTRIAL ORGANIZATION DIFFUSION INNOVATION |
| Language: | eng |
| Abstract: | This article considers two segmentation methods in industrial markets. Methods are based on firms innovativeness. The first innovativeness measure bases on time adoption of a single product. The second innovativeness measure bases on the usage of multiple products at a single point in time. Because segmentation which bases on these precending segmentation didn´t capture time of adoption, the authors of this article propose a third hybrid innovativeness measure of the two traditional measures. |
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