| Author: | Yankelovich, D. |
| Title: | New rules : some implications for advertising. |
| Journal: | Journal of Advertising Research
1982 : OCT-NOV, VOL. 22:5, p. 9-14 |
| Index terms: | ADVERTISING SOCIAL CHANGE SOCIAL ENVIRONMENT |
| Language: | eng |
| Abstract: |
SCIMA
| Author: | Yankelovich, D. |
| Title: | New rules : some implications for advertising. |
| Journal: | Journal of Advertising Research
1982 : OCT-NOV, VOL. 22:5, p. 9-14 |
| Index terms: | ADVERTISING SOCIAL CHANGE SOCIAL ENVIRONMENT |
| Language: | eng |
| Abstract: |