| Author: | Lee, S. Y. Reynolds, J. S. Kennon, L. R. |
| Title: | Bed and Breakfast industries: successful marketing strategies |
| Journal: | Journal of Travel & Tourism Marketing
2003 : VOL. 14:1, p. 37-53 |
| Index terms: | Hotel and catering industry Restaurants Marketing strategy USA |
| Language: | eng |
| Abstract: | The purpose of this study was to determine the types of marketing strategies and the perceived success of these strategies by bed and breakfast owners/operators. The sampling frame included bed and breakfast owners/operators listed in the Texas Hotel Occupancy Tax Accounts Report. |
SCIMA