Author: | Baker, S. Mouncey, P. |
Title: | The market researcherĀ“s manifesto |
Journal: | International Journal of Market Research
2003 : VOL 45: 4, p.415-433 |
Index terms: | CONSUMPTION ECONOMIC CONDITIONS MARKET RESEARCH PRODUCTION |
Language: | eng |
Abstract: | This article presents new rules to market research. The authors describe market researcherĀ“s manifesto and discuss about the role of the market researcher. Authors discuss also about production-driven and consumption-led economy. |
SCIMA