| Author: | Kates, S. M. |
| Title: | The Protean Quality of Subcultural Consumption: An Ethnographic Account of Gay Consumers |
| Journal: | Journal of Consumer Research
2003 : DEC, VOL. 29:3, p. 383-399 |
| Index terms: | CONSUMPTION CONSUMER BEHAVIOUR CONSUMER RESEARCH |
| Freeterms: | Sexual orientation |
| Language: | eng |
| Abstract: | Previous work on subcultural consumption presents structure, ethos, and subcultural boundaries as key theoretical aspects These concepts are critically reconsidered through examining and interpreting ethnographic fieldwork and the consumer accounts of 44 gay men interviewed during a study of a gay urban community. Original insights are developed in relation to consuming in a subcultural context. The findings include consideration of the following key aspects of sub-cultural consumption: contested meanings of gay subcultural consumption, consuming and constructing subcultural boundaries, and negotiating individual distinction with consumption practices. |
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