| Author: | Gardiner, L. Lacy, P. |
| Title: | Integrating 'business in society' into mainstream business education |
| Journal: | European business forum EBF
2003 : WINTER, VOL. 4:16, p. 74-75 |
| Index terms: | Corporate responsibility Management education |
| Language: | eng |
| Abstract: | In European Business Forum (EBF) issue 15 Michael Porter emphasised the need for "the right types and quality of education to future employees" as one of the requirements for business to invest successfully in corporate social responsibility (CSR) and thereby become more competitive. This article looks at whats needed to fully achieve this vital integration of business in society learning in core business curricula. |
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