| Author: | Hibbert, G. |
| Title: | Unileverage |
| Journal: | Financial management : the magazine from CIMA
2004 : FEB, p. 30-31 |
| Index terms: | Companies Growth Case studies Europe |
| Language: | eng |
| Abstract: | Consumer goods groups have lagged behing their industrial equivalents when it comes to harmonising their processes. This article explains how Unilever bit the bullet and ran tightly controlled programme to simplify its European processes and release fuel for growth. |
SCIMA