| Author: | Maignan, I. Ferrell, O.C. |
| Title: | Nature of corporate responsibilities: perspectives from American, French, and German consumers |
| Journal: | Journal of Business Research
2003 : JAN, VOL. 56:1, p. 55-67 |
| Index terms: | Corporate responsibility Ethics Social responsibility Stakeholders France Germany USA |
| Language: | eng |
| Abstract: | Socially responsible initiatives are adopted by more and more businesses on the assumption that consumers actively support responsible organizations. Nevertheless, little is known about the meaning and importance of corporate responsibilities for consumers in different countries. It is compared in this study, how US, French and German consumers evaluate corporate responsibilites both toward society in general and toward organizational stakeholders. |
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