Author:Kelleher, T.
Title:PR and conflict : a theoretical review and case study of the 2001 Univeristy of Hawaii faculty strike
Journal:Journal of communication management
2003 : VOL 8:2, p. 184-196
Index terms:CASE STUDIES
CONFLICT
MANAGEMENT
NEGOTIATION
PUBLIC RELATIONS
Language:eng
Abstract:This article examines theoretical models of public relations and criticises those models in terms of conflict theory. Article includes a case study of faculty strike in the University of Hawaii. It also includes findings from interviews with PR professionals and chief negotiators.
SCIMA record nr: 253556
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