| Author: | Stock, T. Tupot, M.L. |
| Title: | How to market brands in a people economy |
| Journal: | Admap
2004 : APR, VOL. 39:4, (449) p. 32-34 |
| Index terms: | Advertising Marketing Brands |
| Freeterms: | Embedded marketing |
| Language: | eng |
| Abstract: | The article authors argue that as advertising becomes less effective, marketers must find new ways to keep their brands in front. |
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