Author: | Olson, J. C. Toy, D. R. Dover, P. A. |
Title: | Do cognitive responses mediate the effects of advertising content on cognitive structure. |
Journal: | Journal of Consumer Research
1982 : DEC, Vol. 9:3, p. 245-262 |
Index terms: | CONSUMER ATTITUDES MASS COMMUNICATION PSYCHOLOGY |
Language: | eng |
Abstract: |
SCIMA