| Author: | Reimus, B. (et al.) |
| Title: | Oil and Wasser |
| Journal: | Harvard Business Review
2004 : MAY, VOL. 82:5, p. 33-37, 38, 40, 42, 44 |
| Index terms: | Management Executives Companies Mergers Case studies Germany United Kingdom |
| Language: | eng |
| Abstract: | England's Royal Biscuit Company and Germany's Edeling GmbH are in the final stages of a merger. Will a global culture clash cause the deal to crumble? This article presents a fictional case study with a description and experts' solutions for the case. |
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