| Author: | Brockhoff, K. |
| Title: | Markteintrittsstrategien bei der Internationalisierung von Hochschulen |
| Journal: | Betriebswirtschaft
2004 : MAY/JUN, VOL. 64:3, p. 320-332 |
| Index terms: | Internationalization Markets Strategy Universities Models |
| Language: | ger |
| Abstract: | In a broader sense internationalization (hereafter as: int.) of universities deals with the exchange of students and teaching professionals. This has been described frequently. In a more narrow sense, int. means to enter foreign markets by exports or franchising, by co-operation with foreign schools or by starting subsidiaries. The pros and cons of entering foreign markets by universities are developed (original in German). |
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