| Author: | Ford, G. T. Yalch, R. |
| Title: | Viewer miscomprehension of televised communication - a comment. |
| Journal: | Journal of Marketing
1982 : FALL, VOL. 46:4, p. 27-31 |
| Index terms: | TELEVISION ADVERTISING ADVERTISING EFFECTIVENESS ADVERTISING RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA