| Author: | Shaw, T.R. |
| Title: | The moral intensity of privacy: An empirical study of webmasters' attitudes |
| Journal: | Journal of Business Ethics
2003 : SEP, VOL. 46:4, p. 301-318 |
| Index terms: | Decision making Privacy Attitudes Information |
| Language: | eng |
| Abstract: | This study attempts to understand the factors underlying webmasters attitudes about privacy based on the theory of moral intensity. The results support the application of moral intensity to the domain of privacy and the population of webmasters. The results also suggest a reconfiguration of the dimensions of moral intensity. This is based on the observation that proximity to the organization has a negative main effect on attitudes, and it moderates the relationship between social norms and attitudes. |
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