| Author: | Mike, B. Slocum Jr., J.W. |
| Title: | Slice of reality: changing culture at Pizza Hut and Yum! Brands, Inc. |
| Journal: | Organizational Dynamics
2003 : VOL. 32:4, p. 319-330 |
| Index terms: | Brands Corporate culture Fast food industry Restaurants |
| Language: | eng |
| Abstract: | For executives struggling to manage organizational change, understanding their organization's culture has become paramount before undertaking such a change. They realize that significant strategic and structural realignment cannot occur if it is not supported by the organization's norms and values. This is demonstrated in detail by the story of the cultural transformation at Yum! Brands, Inc. |
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