| Author: | Hemp, P. Stewart, T.A. |
| Title: | Leading change when business is good |
| Journal: | Harvard Business Review
2004 : DEC, VOL. 82:12, p. 60-70 |
| Index terms: | Executives Management Strategic planning Corporate culture Organizations Effectiveness Customer relationship management (CRM) |
| Language: | eng |
| Abstract: | This Cover story interviews Samuel J. Palmisano, CEO of International Business Machines Corporation (IBM). By the time S. Palmisano took over as CEO in 2002, IBM had been pulled back from the brink. His challenge: finding a mandate to continue the company's transformation. His response: a bottom-up reinvention of IBM's venerable values. |
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