| Author: | Laseter, T.M. Bodily, S.E. |
| Title: | Strategic indicators of B2B e-marketplace financial performance |
| Journal: | Electronic markets
2004 : VOL. 14:4, p. 322-332 |
| Index terms: | Electronic commerce Markets Supply chain Management Strategy Financial performance |
| Language: | eng |
| Abstract: | Business-to-business (B2B) e-marketplaces (hereafter as: e-mplc.) provide a broad range of supply chain management services, incl. digital catalogues, online auctions etc. Although the majority have failed, hundreds of e-mplc. have survived and in some cases thrived. (Day et al. (2003); Laseter and Capers (2002). This paper reports a study of a sample of B2B e-mplc. survivors to identify the attributes linked to financial performance. The results provide insights into successful strategies for B2B e-marketplaces. In the study, the variables with special significance relate to ownership, funding levels, speed, continuity, and to some extent the scope of service offering. |
SCIMA