| Author: | Gronhaug, K. Möller, K. |
| Title: | High-tech marketing: fact or fiction? |
| Journal: | Liiketaloudellinen aikakauskirja
2005 : 1, p. 91-104 |
| Index terms: | Marketing High technology |
| Language: | eng |
| Abstract: | This discussion paper deals with the following questions: Is high-tech marketing (hereafter as: m-ting) something "special"? And if so, why and how does it differ from traditional m-ting? It is shown through a comparison that m-ting activities, e.g. product development, pricing and distribution partly are conceived differently in the two approaches. |
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