| Author: | Brennan, M. Benson, S. Kearns, Z. |
| Title: | The effect of introductions on telephone survey participation rates |
| Journal: | International Journal of Market Research
2005 : VOL. 47:1, p. 65-74 |
| Index terms: | Consumer behaviour Marketing research Participation Surveys Telephone Interviews |
| Language: | eng |
| Abstract: | The paper examines what kind of effects have different introductions to survey participation rates. Four elements were tested: an incentive, an assurance that the survey was not a sales pitch, an assurance of confidentiality and a short versus longer descripition of the survey topic. As a result only the incentive seemed to increase significantly the participation rate. |
SCIMA