Author: | White, R. |
Title: | How to make the most of radio |
Journal: | Admap
2005 : VOL. 40:1, p. 14-15 |
Index terms: | Advertising Effectiveness Radio industry |
Language: | eng |
Abstract: | The article takes a look at the possibilities of using radio advertising medium. It gives some guidelines for using radio and describes desirable creative elements that should be considered in radio ads. |
SCIMA