Author: | McCarron, S. |
Title: | Building a new future for marketers and agencies |
Journal: | Admap
2005 : VOL. 40:1, p. 47-49 |
Index terms: | Advertising agencies Advertising effectiveness Brands Change Marketing |
Language: | eng |
Abstract: | The article shows how marketing and agencies need to change to reflect the new demands of effective branding. |
SCIMA