| Author: | Carroll, J. |
| Title: | 10 principles for marketing in the age of engagement |
| Journal: | Admap
2005 : VOL. 40:2, p. 20-22 |
| Index terms: | Advertising Consumers Marketing Strategic planning |
| Language: | eng |
| Abstract: | The article argues that advertising must entertain if it is to engage and involve consumers. It shows how this can be done with the right choice of media and story telling. |
SCIMA