Author: | Michaels, E. G. |
Title: | Marketing muscle. |
Journal: | Business Horizons
1982 : MAY-JUN, VOL. 25:3, p. 63-74 |
Index terms: | MARKETING CONSUMER DURABLES TEXTILE INDUSTRY CORPORATE PLANNING |
Language: | eng |
Abstract: |
SCIMA
Author: | Michaels, E. G. |
Title: | Marketing muscle. |
Journal: | Business Horizons
1982 : MAY-JUN, VOL. 25:3, p. 63-74 |
Index terms: | MARKETING CONSUMER DURABLES TEXTILE INDUSTRY CORPORATE PLANNING |
Language: | eng |
Abstract: |