| Author: | Metwally, M.M. |
| Title: | Country-of-origin influence on quality perception of products sold in GCC countries: a case study |
| Journal: | Journal of international marketing and marketing research
2005 : JUN, VOL 30:2, p. 55-65 |
| Index terms: | Consumer behaviour Products Quality Case studies Middle East |
| Freeterms: | country-of-origin |
| Language: | eng |
| Abstract: | This paper aims to testing the importance of country of origin (hereafter as: c-of-o.) in influencing the quality perception of products purchased by Gulf Cooperation Council (GCC) consumers. A consumer sample of 139 Dubai (UAE) customers was analyzed to find out consumers' perception of seven product lines, sold by eight countries. The results suggest that Dubai consumers' preferences focus on a limited number of products produced by various countries. |
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