| Author: | Lane, N. |
| Title: | Strategy implementation: the implications of a gender perspective for change management |
| Journal: | Journal of Strategic Marketing
2005 : JUN, VOL. 13:2, p. 117-131 |
| Index terms: | Control Gender Implementation Sales management Strategic planning |
| Language: | eng |
| Abstract: | This article analyses the implementation of strategic marketing plans and the implementation capabilities of managers. The impact of manager gender on behaviour-based implementation is explored. The findings suggest that superior implementation capabilities are shown by female field sales managers in the implementation of behaviour-based control strategies, and that it may also concern the implementation capabilities in strategic marketing and more generally. |
SCIMA