| Author: | Bronner, F. Velthoven, S. van |
| Title: | Multimedia research shows long-term trends |
| Journal: | Admap
2004 : NOV, VOL. 39:10 (455), p. 28-30 |
| Index terms: | media research media selection Netherlands |
| Language: | eng |
| Abstract: | This article is based on Dutch evidence and it shows how a repeated cross-media study reveals the strengths and weaknesses of media over time. |
SCIMA