| Author: | Lancaster, G. A. Wright, G. |
| Title: | Forecasting the future of video using a diffusion model. |
| Journal: | European Journal of Marketing
1983 : VOL. 17:2, p. 70-79 |
| Index terms: | CASSETTE TELEVISION FORECASTING TECHNIQUES MARKET FORECASTING |
| Language: | eng |
| Abstract: |
SCIMA