Author: | Jackson, D. M. Ostrom, L. L. Evans, K. R. |
Title: | Measures used to evaluate industrial marketing activities. |
Journal: | Industrial Marketing Management
1982 : OCT, VOL. 11:4, p. 269-274 |
Index terms: | INDUSTRIAL MARKETING EVALUATION MARKETING COSTS |
Language: | eng |
Abstract: |
SCIMA