| Author: | Welch, M. |
| Title: | Rethinking relationship management: exploring the dimension of trust |
| Journal: | Journal of communication management
2006 : VOL. 10:2, p. 138-155 |
| Index terms: | business-to-business management public relations trust |
| Language: | eng |
| Abstract: | This paper broadens previous views on the dimensions of relationships. It is suggested that trust and distrust exist simultaneously within business-to-business relationships and are employed in a coaxial view of relationships within a zone of approval. Empirical data is collected in a qualitative case study of relationships between the communications team of a blue chip UK utilities company and service provider organisations. |
SCIMA