| Author: | Wolf, K. |
| Title: | PR career progression - the gap between traditional research and the UK industry's perception |
| Journal: | Journal of communication management
2006 : VOL. 10:2, p. 174-190 |
| Index terms: | career development public relations United Kingdom |
| Language: | eng |
| Abstract: | This paper considers alternative aspects to PR career progression with a close investigation of the UK's public relations industry and its practitioners' perceptions of career advancement impacting factors. The results gained were used to develop a Five-step PR Career Progression Model, which can act as a starting point for further research into career advancement factors and the move towards a widely accepted set of career progression benchmarks for the UK's public relations industry. |
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