| Author: | Turpin, D. |
| Title: | Communicating in a crisis |
| Journal: | European business forum EBF
2006 : SUMMER, 25, p. 50-55 |
| Index terms: | business communication crises |
| Language: | eng |
| Abstract: | "No comment". These two simple words can shatter a company's reputation and cost it millions in lost sales. So how can you turn a corporate crisis into competitive advantage? |
SCIMA