| Author: | Saee, J. |
| Title: | Intercultural awareness is the key to international business success |
| Journal: | Global focus: the EFMD business magazine
2007 : VOL. 1:3, p. 56-59 |
| Index terms: | management education skills culture international success |
| Language: | eng |
| Abstract: | This article outlines why managers need to develop interactive skills for dealing with people from different cultures to be able to capitalize on growing international markets. |
SCIMA