| Author: | Birnik, A. Moat, R. |
| Title: | Developing actionable strategy |
| Journal: | Business Strategy Review
2008 : SPRING, VOL. 19:1, p. 28-33 |
| Index terms: | strategic management strategic planning organizational effectiveness |
| Language: | eng |
| Abstract: | A great strategy does not assure marketplace success unless accompanied by a clear action plan. The article authors believe that it is critical to have everyone involved in managing strategy reading off the same page. Literally. |
SCIMA