| Author: | Spiro, R. L. |
| Title: | Persuasion in family decision-making. |
| Journal: | Journal of Consumer Research
1983 : MAR, VOL. 9:4, p. 393-402 |
| Index terms: | FAMILIES DECISION MAKING PURCHASING CONSUMER DURABLES |
| Language: | eng |
| Abstract: |
SCIMA
| Author: | Spiro, R. L. |
| Title: | Persuasion in family decision-making. |
| Journal: | Journal of Consumer Research
1983 : MAR, VOL. 9:4, p. 393-402 |
| Index terms: | FAMILIES DECISION MAKING PURCHASING CONSUMER DURABLES |
| Language: | eng |
| Abstract: |