| Author: | Oliver, D. Roos, J. |
| Title: | Beyond text: Constructing organizational identity multimodally |
| Journal: | British Journal of Management
2007 : DEC, VOL. 18:4, p. 342-358 |
| Index terms: | management organizational change empirical research companies Europe |
| Freeterms: | organizational identity |
| Language: | eng |
| Abstract: | This paper briefly reviews the empirical literature on organizational identity, proposing a novel method for empirical study involving structured interventions. The study has five main implications. By engaging in a method drawing on multiple intelligences, the participants generated multifaceted and innovative representations (here as: reprs.) of their organizations' identities. The object-mediated, playful nature of the method provided a safe context for emotional expression. ... Finally, the organizational identity reprs. integrated unconscious or 'tacit' understandings leading to the enactment of organizational change. |
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