| Author: | Yavas, U. Riecken, G. Haahti, A. |
| Title: | Reliability assessment of opinion leadership concept : A cross-national study. |
| Journal: | Liiketaloudellinen aikakauskirja
1982 : VOL. 31:3, p. 239-246 |
| Index terms: | RELIABILITY OPINION POLLS CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: |
SCIMA