| Author: | Nicolau, J.L. Mas, F.J. |
| Title: | Sequential choice behavior: Going on vacation and type of destination |
| Journal: | Tourism Management
2008 : OCT, VOL. 29:5, p. 1023-1034 |
| Index terms: | tourism behavioural science decision making |
| Language: | eng |
| Abstract: | This research proposes a multi-stage decision process to the choice of tourist destination types (going on vacation, coastal character and urban character of the destination) as these choice sets are more idiosyncratic to tourists who prefer a specific type of tourist destination. The current study analyses decision processes vs. different hierarchical multi-stage processes in order to test this multi-stage choice process as well as the sequential order of both decisions, coastal character and urban character. The findings support the existence of a multi-stage choice process. In this process coastal character precedes the urban character destination choice. A hierarchical choice process can be useful to handle the information overload and the complexity inherent to the destination type choice. |
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