Author: | Alpar, P. |
Title: | Methodenbanksysteme im Marketing. |
Journal: | Marketing: Zeitschrift fur Forschung und Praxis
1983 : FEB, VOL. 5:1, p. 29-36 |
Index terms: | MARKETING INFORMATION COMPUTERS DATA BANKS |
Language: | ger |
Abstract: |
SCIMA
Author: | Alpar, P. |
Title: | Methodenbanksysteme im Marketing. |
Journal: | Marketing: Zeitschrift fur Forschung und Praxis
1983 : FEB, VOL. 5:1, p. 29-36 |
Index terms: | MARKETING INFORMATION COMPUTERS DATA BANKS |
Language: | ger |
Abstract: |