Author: | Fornell, C. Bookstein, F. L. |
Title: | Two structural equation models: LISREL and PLS applied to consumer exit-voice theory. |
Journal: | Journal of Marketing Research
1982 : NOV, VOL. 19:4, p. 440-452 |
Index terms: | MARKETING MODELS ADVERTISING RESEARCH STRUCTURAL ANALYSIS |
Language: | eng |
Abstract: |
SCIMA