| Author: | Madden, T. J. Dillon, W. R. |
| Title: | Causal analysis and latent class models: an application to communication hierarchy of effects model. |
| Journal: | Journal of Marketing Research
1982 : NOV, VOL. 19:4, p. 472-490 |
| Index terms: | MARKETING MODELS STRUCTURAL ANALYSIS DATA ANALYSIS |
| Language: | eng |
| Abstract: |
SCIMA